Last updated: November 8, 2026
Duke's Alley ("we", "us") runs the bowling alley at 1615 West Main St, Centre, Alabama, this website and the Duke's Alley iPhone app. This policy explains what we collect when you book with us or use the app, and what we do with it.
What we collect
- Your details: name, mobile number and email address, so we can hold your booking and send your confirmation.
- Your bookings: what you booked, when, extras, notes and what you paid.
- Birthday (optional): only if you join the Birthday Club in the app, to send you a birthday offer.
- Payments: handled by Stripe. Card numbers go straight to Stripe and never reach our servers. Apple Pay works the same way.
- App sign-in: your phone number (we text you a code) or your Apple ID sign-in. If you use Sign in with Apple, Apple may give us a private relay email instead of your real one.
- Notifications: if you allow them, your device's push token so we can send booking reminders and specials.
- Messages you send us through the contact form, with the IP address and browser type they came from (to keep out spam).
We don't use ad trackers, we don't track you across other apps or websites, and we don't sell or rent your information to anyone.
How we use it
- To make, change and confirm your bookings, and to pass them to the lane system at the front desk.
- To text and email your confirmations and reminders.
- To run the punch card and Birthday Club and to send specials, if you've left specials turned on (you can turn them off any time in the app's Account screen).
- To answer your questions and help at the desk.
Who we share it with
Only the services that help us run the business: Stripe (payments), Telnyx (text messages), Resend (sending our emails), Zoho (our email inbox), Apple (push notifications and Sign in with Apple), and our web host. They may only use your information to provide their service to us.
Keeping and deleting your information
We keep booking records for our business and tax records. You can delete your app account any time from Account → Delete my account in the app: we remove your name, phone, email, birthday and sign-ins. You can also call us at (256) 439-1428 or email info@dukesalley.com and we'll take care of it.
Kids
The app is for parents and adults booking for their families. We don't knowingly collect information from children under 13. Any game features in the app don't collect children's names or personal details.
Questions
Duke's Alley, 1615 West Main St, Centre, AL 35960 · (256) 439-1428 · info@dukesalley.com. If we change this policy we'll update the date at the top.